Investors fail too frequently

Sofos helps advisors by addressing both the behavioral/emotional and analytical/quantitative aspects of investing.

INVESTORS

Sofos helps investors accomplish their financial goals by attending to both the behavioral/emotional and analytical/quantitative aspects of investing.

Many investors underperform because they flee the stock market during tumultuous times. Our Real Risk methodology, Risk Pilot, and other innovations are designed to help clients avoid self-destructive decisions.

High fees and excessive taxes contribute to poor performance for too many investors. Paying too much in tax is addressed by carefully selecting securities and owning them in the tax-efficient account types. We allocate investments according to yield and growth prospects across non-qualified, tax-deferred (IRA), and tax-exempt (Roth) accounts to increase the amount that clients keep after tax.

ADVISORS

Sofos helps financial advisors guide their clients to investing successfully. Sofos does not work with clients directly. We believe that investments are just one part of the financial strategy and implementation assistance that most investors require. If you’re an advisor interested in working with us, please fill out this form.

Our philosophy for working with advisors is to provide innovative investments with user-friendly guidance and minimal administrative friction. You should spend your time providing advice and building relationships, not tending to technology or administrative requirements.

INSTITUTIONS

Sofos works with broker dealers and registered investment advisors to expand their managed money offerings. Our unique Real Risk Meter and Risk Pilot portfolios allow you to recruit more advisors.

Your advisors will also have access to unique tools and solutions for their clients. Please fill out this form or call us at 800.123.4567 to learn how we can help each other.

INVESTORS

Sofos helps investors accomplish their financial goals by attending to both the behavioral/emotional and analytical/quantitative aspects of investing.

Many investors underperform because they flee the stock market during tumultuous times. Our Real Risk methodology, Risk Pilot, and other innovations are designed to help clients avoid self-destructive decisions.

High fees and excessive taxes contribute to poor performance for too many investors. Paying too much in tax is addressed by carefully selecting securities and owning them in the tax-efficient account types. We allocate investments according to yield and growth prospects across non-qualified, tax-deferred (IRA), and tax-exempt (Roth) accounts to increase the amount that clients keep after tax.

Sofos seeks to achieve success for its investors by attending to the four performance factors: security selection, costs, taxes, and trust.

Learn more from our program specific sites:

INVESTORS

Sofos helps investors accomplish their financial goals by attending to both the behavioral/emotional and analytical/quantitative aspects of investing.

Many investors underperform because they flee the stock market during tumultuous times. Our Real Risk methodology, Risk Pilot, and other innovations are designed to help clients avoid self-destructive decisions.

High fees and excessive taxes contribute to poor performance for too many investors. Paying too much in tax is addressed by carefully selecting securities and owning them in the tax-efficient account types. We allocate investments according to yield and growth prospects across non-qualified, tax-deferred (IRA), and tax-exempt (Roth) accounts to increase the amount that clients keep after tax.

ADVISORS

Sofos helps financial advisors guide their clients to investing successfully. Sofos does not work with clients directly. We believe that investments are just one part of the financial strategy and implementation assistance that most investors require. If you’re an advisor interested in working with us, please fill out this form.

Our philosophy for working with advisors is to provide innovative investments with user-friendly guidance and minimal administrative friction. You should spend your time providing advice and building relationships, not tending to technology or administrative requirements.

ADVISORS

Sofos helps financial advisors guide their clients to investing successfully. Sofos does not work with clients directly. We believe that investments are just one part of the financial strategy and implementation assistance that most investors require. If you’re an advisor interested in working with us, please fill out this form.

Our philosophy for working with advisors is to provide innovative investments with user-friendly guidance and minimal administrative friction. You should spend your time providing advice and building relationships, not tending to technology or administrative requirements.

Institutions

Sofos works with broker dealers and registered investment advisors to expand their managed money offerings. Our unique Real Risk Meter and Risk Pilot portfolios allow you to recruit more advisors. Your advisors will also have access to unique tools and solutions for their clients. Please fill out this form or call us at 1-800-920-9722 to learn how we can help each other.

ABOUT US

Sofos is led by William Robert Nelson, Ph.D. The Sofos investment committee includes William Robert Nelson, Scott Winters, Ed Lyon, and Bruce Larsen.

LEADERSHIP

SCOTT WINTERS
Managing Director

Scott Winters has had a successful multi-decade career in the financial services industry as a top financial advisor, manager and executive. Notable accomplishments are that he built a wealth management business from zero to over two billion in assets managed across over 20,000 clients. He co-founded, built and sold one of the fastest growing wealth management businesses in America (according to Forbes). As a CEO he has managed and inspired hundreds of employees. Scott is a widely recognized speaker, author, entrepreneur, and leader. He has mentored, managed, or trained thousands of financial advisors and helped them achieve greater success. Scott has continuously rewritten the book on the use of technology and practice management disciplines to help achieve massive and sustainable business growth. He is an active board member and angel investor. Scott has a BA in Business Economics from San Diego State University. Scott holds the following licenses, series 7, 24, 63, 65 and CA life & Health. He is also a Chartered Retirement Planning Counselor, CRPC®

ROB NELSON
CEO

Dr. William R. Nelson is an expert in asset management and the associated technology. As the Co-founder and Chief Investment Officer of EQIS Capital Management, Inc. for over a decade, he was instrumental in the development of technology including their proposal generation system, reporting system, and Mutual Fund Stress test. He also oversaw the due diligence of outside money managers and was the primary manager of the EQIS portfolios.

Dr. Nelson’s acclaimed original research has been published in the American Economic Review, De Paul Journal of Health Care Law, The International Conference on Information Technology ITCC 2004 Proceedings, the Journal of Economic Behavior and Organization, Latin American Finance and Capital Markets, the Latin American Law and Business Report, and Public Choice, among others. He also co-authored Mutual Funds Exposed, an Amazon Best Seller, with Dr. Kenneth A. Kim.

Dr. Nelson’s broad range of academic excellence and industry experience set him apart from most investment professionals. Few have like him started at a wirehouse, floor traded futures on the Chicago Board of Trade, earned a Ph.D. (economics from George Mason University), published in top economics journals, founded a company, designed software, performed due diligence on hundreds of money managers, simultaneously managed several dozen separately managed account strategies, and overseen over $2 billion in assets. These experiences along with an inherently critical yet creative mind allow him to provide a divergent and often useful perspective.

JENNIFER WINTERS
Executive Vice President

Jennifer Winters is an Executive Vice President at Financial Gravity (OTCQB:FGCO). She also serves as a member of the Board of Directors for Financial Gravity. In addition, she holds EVP roles at several Financial Gravity companies including Forta Financial Group, Sofos Investments, MPath Advisor Services, Tax Master Network and FA-Mentor.

She was previously a Co-Founder and Board Member of one of the fastest growing Turnkey Asset Management Platforms in America. She was instrumental in helping improve the advisor experience on all levels, including nine years as Chief Compliance Officer working with the SEC, FINRA, in addition to hundreds of BDs and RIAs. She has over 25 years of experience in financial services compliance, operations, and technology. She holds a BA degree from Lewis University. Jennifer is currently a member of the American Business Women’s Association (ABWA), the International Association of Women (IAW), the Network of Executive Women (NEW) and the National Association of Female Executives (NAFE).

Ashely Winters Key Account Liaison Sofos Investment

ASHLEY WINTERS
Key Account Liaison

Ashley Winters has held operations and sales positions in the financial services industry for roughly 10 years. Prior to joining Financial Gravity and Co., she had moved up in the ranks at one of the fastest growing TAMP’s working closely with BD’s/RIA’s, and their respectful financial advisors. She has extensive experience working with financial advisors and their clients. She has also held a position working closely with the clients of an accounting firm on the wealth side, making her familiar with the tax side of each client. Ashley approaches her work with a no-nonsense, get things done confidence. Her can-do attitude and willingness to tackle any task makes her a valuable part of our team.

Our Thorough Due Diligence
Your True Confidence

Sofos Investments strives to provide investors and advisors with the best of breed among a wide variety of investment options. Our philosophy is that belief in one’s investment is critical to their investment success. By investment success, we mean how much happiness their investments provide them: financially and psychologically. If one believes in their investments, then sound sleep is secured. If one doubts their investments, then many nights are spent awake second-guessing. We perform thorough due diligence to provide what we believe are the best of each variety of investments to help you find happiness.

Address: 800 N. Watters Rd. Ste 150 Allen TX 75013
Phone: 1-800-920-9722